The UGrowth Practice School Story
About UGrowth Practice School and Its Partners
We are the two partners of UGrowth Consultancy LLP, a growth advisory firm with its registered office in Mumbai and its working office in Noida. One of us spent a career working with 250+ companies across 22+ sectors from the buyer's side. The other runs the delivery behind every engagement we take. In 2026 we were a paid delivery partner in a national MSME growth programme, advising Indian companies on how they sell. Practice Engine is us teaching consultants what we do every week.
Where We Come From
UGrowth Consultancy LLP was set up in 2019. Its roots go back further, to the buyer's side of Indian business. Capt. Ankur Kulshrestha (Retd.) served in the Indian Navy and then in the Indian Naval Canteen Services, where he worked with 250+ companies across 22+ sectors and led a retail operation of over Rs 1,000 crore and its online operation across India. From that seat he saw, again and again, why one supplier or advisor won the order and another did not.
In 2026 Arjun Kulshrestha joined as co-founder and VP Operations, we opened our working office in Noida, and the firm became a paid delivery partner in a national MSME growth programme, advising growing Indian companies on how they sell.
From both seats, the buyer's and the advisor's, we kept seeing the same thing. Most businesses did not have a demand problem. They had a process problem. Consultants were no different. Good advisors were losing work they should have won:
- Uncertainty: not knowing where next quarter's revenue would come from, and taking any work to cover it.
- Positioning: describing themselves by a past job title, so the buyer could not place them or refer them.
- Proposals: documents written for the consultant, not for the person who signs, and quietly put at the bottom of the pile.
- Pricing: fees quoted by the day, discounted on the phone, started without an advance and paid after 90 days.
- Long hours: delivering all day and selling at night, because nobody else could do either.
Why We Started Teaching
Three things brought us here.
- We saw good advisors lose work. From the buyer's side, the consultants who won were rarely the most capable. They named the buyer's actual problem, priced the result, asked for an advance without apologising, and ran a process that did not need them in every meeting.
- Consultants kept asking how we work. Advisors we worked alongside wanted to know how we prepare, how we write a proposal a purchase department can sign, and how we run every engagement the same way.
- Skilling is already part of our work. UGrowth works with three Sector Skill Councils (MEPSC, HSSC and BWSSC). Teaching is a natural next step for a firm that already helps people build skills.
So we wrote our method down. We use it in every engagement we run: four pillars, Position, Pipeline, Pricing and Process, with a template for each step. Practice Engine is that method, taught to consultants who want a practice and not a job.
What Success Looks Like to Us
Revenue is the number we track, because it is the one that tells the truth. But it is not what we are building for. Success in a practice looks like this:
Success is:
- Choosing clients instead of chasing them.
- Being paid before the work starts, and in full before day 45.
- A fortnight away with the practice still running.
- A fee you say out loud without your voice dropping.
- A practice your family sees as a business, not a job with no boss.
Our Mission
To help Indian consultants build practices that buyers choose, that pay properly, and that run without them.
The Values We Live By
Buyer's side. Every piece of advice we give is tested against one question: would the buyer say yes to this? One of us spent a career on that side of the table, and we bring the buyer into the room every time a member writes a proposal, sets a fee or plans a pipeline. Advice that ignores the buyer is a guess.
We practise it. Nobody here retired from consulting to teach it. We sell and deliver advisory work to Indian companies, using the same four pillars we coach. When a method stops working for us, it leaves the library. When a new one works, it goes in with the numbers.
We say what we see. If a plan will not work, a member hears it on the call, not after the invoice. If a consultant should not join the programme, we say so on the Practice Review Call and send them to the free material instead. Politeness that costs a member money is not politeness.
Numbers over adjectives. Every claim on this site has a number or a name next to it, or it is not on this site. Members track five numbers a week. Testimonials carry a figure or they are not published. "Transformational" is not a result. A number with a name next to it is.
Nothing is sold that we would not buy. We do not sell introductions, we do not promise outcomes, and we do not take members who are not ready. The budget question is asked once, plainly, inside the application. There are no timers, no fake scarcity and no price that changes on Friday.
Built for India. GST, Udyam, the MSMED Act, family-run clients, purchase departments, work orders, institutional buyers, a fee quoted in lakh. Our frameworks are written for how business is done here, not translated from somewhere else. If it does not work in Indore, it does not go in the library.
Meet the Team
Capt. Ankur Kulshrestha (Retd.)
Co-founder and Partner
Capt. Ankur spent his career on the buying side of Indian business. A former officer of the Indian Navy, he moved into the Indian Naval Canteen Services, where he worked with 250+ companies across 22+ sectors from the buyer's side, deciding which products and which suppliers reached a national retail network. He led a retail operation of over Rs 1,000 crore and its online operation across India. He brings defence procurement and institutional buying experience: how a large buyer evaluates, negotiates and pays. At UGrowth he leads client relationships and the buyer-side view in every engagement. In Practice Engine he coaches on Position and Pricing: what a buyer needs to see before saying yes, what a purchase department actually reads, and what makes a buyer pay on time. He will host The Buyer's Side podcast, launching soon.
Arjun Kulshrestha
Co-founder and VP Operations
Arjun runs operations at UGrowth Consultancy LLP and the delivery behind every engagement: the research, the client documents, the trackers and the billing. In 2026 he co-delivered paid advisory sessions for companies in a national MSME growth programme, co-designed a group growth programme for small manufacturers, with session plans and working tools, and built the firm's client portal, through which the firm now runs its engagements and raises its invoices. He is an engineering graduate of Delhi Technological University, has worked with KPMG India, and was a national winner of Bain & Company's BrAINWARS 2025 case competition. In Practice Engine he coaches on Pipeline and Process: the written pipeline, the publishing routine, the method that lets an associate deliver, and the five numbers reviewed every week. He writes most of the articles on this site and co-hosts the podcast.