COACHING FROM A PARTNER WHO HAS WORKED WITH 250+ COMPANIES FROM THE BUYER'S SIDE
Build a Focused, Well-Paid, Founder-Free Practice With a Steady Flow of the Right Clients
We help independent consultants, trainers and advisors in India become the owners of a practice that grows, instead of the only person holding it up. Together we work on the four things that decide it: your position in the market, your pipeline of clients, your pricing and payment terms, and the process that lets the work run without you.
250+ companies worked with by Capt. Ankur Kulshrestha (Retd.) from the buyer's side, across 22+ sectors.
The Buyer-Side Method
The Four Pillars of a Practice That Grows
1. Position
Most consultants in India sell "strategy, operations, HR, whatever you need", so the buyer cannot place them and does not refer them. We work with you to name one buyer, one problem and one offer with a scope and a fee. We rewrite your LinkedIn headline, your profile and your proposal around it. The outcome: enquiries that already know what they are buying, and referrals that arrive with your name attached to a problem.
2. Pipeline
Work comes from two or three old contacts, so revenue rises and falls with their budgets. We build a written pipeline with a next date on every conversation, a referral routine you actually run, a publishing habit of four posts a month, and a plan for institutional buyers: government bodies, associations, Sector Skill Councils and large companies that buy programmes, not days. The outcome: a steady flow of the right enquiries instead of a feast-and-famine year.
3. Pricing
Fees are quoted by the day, discounted on the phone, started without an advance and paid after 90 days. We price your work by the outcome, write a proposal a purchase department can sign, take an advance before work starts, set payment terms that hold, and use the protection the law already gives a registered small enterprise. The outcome: fees up by 20 per cent or more with the clients you already have, and collection days down.
4. Process
Right now the practice is you. A two-week break stops every engagement, and nobody else can deliver step one. We write your method down as named steps with templates, move clients from one-off projects to retainers, add the first associate when the numbers say so, and set a weekly review of five numbers. The outcome: a practice that runs when you are not in the room, and can one day be handed over or sold.
The Next Level of Your Practice Starts With One Conversation
Tell us where you are stuck, and on a free 45-minute Practice Review Call we will map what must change, in what order.
SEE IF YOU QUALIFY →Built on a Career on the Buyer's Side of the Table
Practice Engine is new. We are saying so plainly, because every claim needs proof next to it, and the proof we have is not a list of graduates. It is a career spent deciding which consultants and suppliers get the order, and a live advisory practice that uses the same four pillars every week with Indian businesses.
Capt. Ankur Kulshrestha (Retd.) worked with 250+ companies across 22+ sectors from the buyer's side, including a retail operation of over Rs 1,000 crore and its online operation across India. Arjun Kulshrestha runs the delivery behind every engagement: the research, the documents, the trackers and the billing. In 2026 we worked as a paid delivery partner in a national MSME growth programme, advising growing Indian companies in screening, diagnosis and growth-sprint roles.
- The buyer's seat: one partner has worked with 250+ companies in 22+ sectors from the buyer's side. One of us spent a career deciding which suppliers got the order.
- A live practice: we sell and deliver advisory work to Indian companies today. Everything we teach, we use in our own client work.
- Recognitions and partnerships: UGrowth Consultancy LLP is a DPIIT-recognised startup (DIPP178749) and an MEPSC Industry-cum-Implementation Partner, with tie-ups with three Sector Skill Councils: MEPSC, HSSC and BWSSC.
We will add consultants' results to this page as they happen, with names, numbers and photos, and not before. If you want to be one of the first, the call is free.
AI Can Give You a Plan. It Cannot Give You the Result.
Let us concede the point first. You can ask an AI assistant for a positioning statement, a pricing model and a 90-day marketing plan, and in ten minutes you will have all three. They will read well. We use the same tools in our own practice every day, and we would not pretend otherwise.
Here is what happens next. The plan sits in a folder. The fee stays where it was, because raising it means a conversation you have been avoiding. The pipeline stays empty, because the plan said "post four times a month" and nobody is checking. Three months later the practice looks exactly as it did. A plan is not the hard part. Doing it, in order, with someone watching, is.
So what does coaching give you that a plan cannot?
- A plan vs a person who checks: every week, someone who knows your numbers asks what you did and what you will do next.
- General advice vs your buyer's answer: the AI has never sat in an Indian purchase department. We have.
- A fee model vs the actual conversation: we rehearse the fee rise with you, then you make the call, then we debrief it.
- A template vs a proposal that gets signed: we read your proposal the way a buyer reads it, and send it back marked up.
- Alone vs a room of peers: consultants who are three months ahead of you tell you what worked, in the members' board, the same day you ask.
- Motivation vs a deadline: a weekly workshop you have paid for is a deadline. A document on your laptop is not.
Which is why the programme is built around where your practice is today, not around a single course. There are three levels.
Three Levels to Match Where Your Practice Is
A consultant earning Rs 4 lakh a year and a firm owner at Rs 60 lakh do not need the same coaching. The first needs one offer and a pipeline. The second needs a team and a process. So Practice Engine runs in three levels, set by your practice revenue in the last 12 months, each with its own coaching plan.
The Three Levels
- Foundation (under Rs 6 lakh a year): you have paying clients but irregular income, and everything depends on you. We fix your position, build a 90-day pipeline and get your first retainer and your first proper advance.
- Momentum (Rs 6 lakh to Rs 25 lakh a year): you have steady clients and no hours left to sell. We raise your fees with the clients you already have, move retainers to 40 per cent of revenue, write your method down and bring in your first associate.
- Firm (Rs 25 lakh to Rs 1 crore a year): you own a small advisory firm that still depends on you. We build the delivery team, go after institutional and multi-year contracts, and make the firm something that can be valued and handed over.
How the Levels Work
- You are placed, not sold: on the Practice Review Call we look at your revenue, your clients and your hours, and tell you which level fits. If none does, we say so.
- Same programme, different plan: every level has the private coach, the weekly workshop, the library and the board. The 90-day plans and the frameworks you work on differ.
- You move up when the numbers say so: when your trailing 12-month revenue crosses the band, your coaching plan changes with it. Nobody is held at a level.
One-size-fits-all programmes fail consultants for a simple reason: the person at Rs 4 lakh is told to hire, and the person at Rs 60 lakh is told to fix their LinkedIn headline. Both leave. By matching the work to where the practice actually is, every session is about the next thing that moves your revenue, not a module you sat through.
Above Rs 1 crore a year, a direct advisory engagement through our services practice is usually the better fit. We say so on the call.
Join a Community of Consulting Business Owners
When did you last talk to another consultant about fees, honestly? Who do you ask when a client has not paid in 70 days and you do not want to lose them?
Members describe the board as the room they did not have: people building the same thing, three months ahead or three months behind, who answer the same day.
- Peers at your level: consultants in the same revenue band, facing the same decisions this quarter.
- Coaching from active consultants: everyone coaching you sells and delivers advisory work today. Nobody here retired from consulting to teach it.
- A network that sends work: members refer the work they cannot take, and we introduce members to institutional buyers when the fit is real. Introductions are never sold.
- Ongoing support: the board is open every day. Questions do not wait for the weekly workshop.
Meet the Partners
Two partners of UGrowth Consultancy LLP, one from the buyer's side, one from the delivery side.
Capt. Ankur Kulshrestha (Retd.)
Co-founder and Partner
Capt. Ankur spent his career on the buying side of Indian business. A former Indian Navy officer, he worked with 250+ companies across 22+ sectors from the buyer's side through the Indian Naval Canteen Services, led a retail operation of over Rs 1,000 crore and its online operation across India, and brings defence procurement and institutional buying experience. In Practice Engine he coaches on Position and Pricing: what a buyer needs to see before saying yes, and what makes a buyer pay on time.
Arjun Kulshrestha
Co-founder and VP Operations
Arjun is co-founder and VP Operations of UGrowth Consultancy LLP. He runs operations and the delivery behind every engagement: the research, the client documents, the trackers and the billing. In 2026 he co-delivered paid advisory sessions for companies in a national MSME growth programme, co-designed a group growth programme for small manufacturers and built the firm's client portal. A Delhi Technological University engineering graduate, he has worked with KPMG India and was a national winner of Bain & Company's BrAINWARS 2025. In Practice Engine he coaches on Pipeline and Process.
How the Coaching Is Structured and Why It Works Fast
Your private coach. The programme starts with a 90-minute deep-dive call with your coach. We go through your last 12 months: revenue by client, fees by engagement, hours by week, where enquiries came from and where they died. You leave with a 90-day plan and the first three actions. After that, you and your coach speak every fortnight, for 45 minutes, on a fixed day.
Direct access to the partners. Both partners are in the weekly workshop and on the board. When your question is about a buyer, Capt. Ankur answers it. When it is about running the engagement, Arjun does. You do not go through a junior.
Individual attention. Practice Engine is not a crowd programme. We take a limited number of consultants into each level at a time, so your coach knows your numbers. Four promises:
- We read your work: every proposal, pricing sheet and plan you send is read and sent back marked up within three business days.
- We know your numbers: your coach tracks your five weekly numbers with you, so no session starts with "remind me where you are".
- We say what we see: if a plan will not work, you hear it on the call, not after the invoice.
- We do not work with everyone: we do not take consultants with no paying clients yet, anyone selling a product rather than advice, or anyone who wants introductions sold to them. The free guide and the beginner articles are the right start for the first group.
The weekly live workshop and Q&A. Every week, 90 minutes online: 20 minutes on one method, 45 minutes of you working on your own practice with the coach in the room, 15 minutes of three members showing their work, and 10 minutes of commitments typed into the tracker. Recorded, so a missed week is not a lost week.
The always-open members' board. A private board for programme members only, open every day. Ask a question at 11 pm and a member who faced it last month answers before the workshop. Fee benchmarks, proposal reviews, who to call at a particular association: the board is where that lives.
The online framework library. Every method we teach, written for Indian business, as a step-by-step page with a template: the positioning exercise, the pipeline tracker, the outcome-fee calculator, the proposal with the advance clause, the 45-day collection routine, the retainer agreement, the weekly five-number review. Yours for as long as you are a member.
Every Month You Wait Costs You the Fee You Should Already Be Charging
A fee rise of 20 per cent on Rs 1 lakh a month is Rs 2.4 lakh a year. It does not arrive until you ask for it.
What Is It Costing You to Stay Where You Are?
Type in what your practice billed in the last 12 months, and what you want it to bill 12 months from now. The gap is not a wish. It is the amount your practice is leaving on the table every month, week and day that nothing changes. Most consultants have never written the two numbers side by side. Do it now, then decide whether the gap is worth a 45-minute call.
The gap is costing you
The best time to start was a year ago. The next best time is now.
Every Month You Wait Costs You the Fee You Should Already Be Charging
A fee rise of 20 per cent on Rs 1 lakh a month is Rs 2.4 lakh a year. It does not arrive until you ask for it.