What the Buyer Sees: 10 Reasons Indian Consultants Lose Work They Should Win
Free, 24 pages. Written from the buying side by a partner who worked with 250+ companies from the buyer's side. Each of the ten reasons comes with the buyer's view, the consultant's usual mistake, and the fix you can make this month: the headline, the proposal, the fee, the advance, the follow-up. For any consultant who has lost work without being told why.
Written by the Partners of UGrowth Consultancy LLP
Capt. Ankur Kulshrestha (Retd.), Partner
Capt. Ankur spent his career on the buying side of Indian business. A former officer of the Indian Navy, he moved into the Indian Naval Canteen Services, where he worked with 250+ companies across 22+ sectors from the buyer's side, deciding which products and which suppliers reached a national retail network.
Arjun Kulshrestha, Co-founder and VP Operations
Arjun runs operations at UGrowth Consultancy LLP and the delivery behind every engagement: the research, the client documents, the trackers and the billing. He is an engineering graduate of Delhi Technological University, has worked with KPMG India, and was a national winner of Bain & Company's BrAINWARS 2025 case competition.
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